WeatherTech’s Super Bowl ad is to thank the vets who saved CEO’s dog

But MacNeil, who had lost three other dogs to cancer before adopting Scout, refused to accept that diagnosis. On the advice of his local vet, he rushed his dog up from WeatherTech’s Bolingbrook, Illinois, headquarters to the University of Wisconsin’s flagship campus in Madison the very next morning. There, doctors at the School of Veterinary Medicine began an aggressive attack on the tumor that had invaded Scout’s body.