Quoted: “The biggest financial mistake prospective parents make is thinking they have to buy everything new. For large baby items associated with a particular life stage (e.g., bassinets, baby swings, exersaucers, etc.), parents can find good deals on secondary markets, such as online neighborhood buy-and-sell groups, consignment shops, or yard sales,” says Amber M. Epp, Associate Professor of Marketing, Wisconsin School of Business, University of Wisconsin-Madison. “The life of these products is much longer than the time period the baby will use it, so parents can buy many of these items in excellent used condition at a fraction of the price.”
Office of Strategic Communication