4 Ways Colleges Can Take Their Social Media Presence to the Next Level (Mashable)

Noted: At UW-Madison, outgoing Chancellor Biddy Martin tweets to more than 5,000 followers about campus events and meetings, frequently responding to questions and comments from her community. Ohio State President E. Gordon Gee tweets to more than 18,000 followers about faculty and student accomplishments, university news and his perspective on happenings in the world.