Whether a church is involved in the broader community is a predictor of its success, said Steven Deller, a professor of applied economics and an expert in rural economic development at the University of Wisconsin-Madison. Congregations that are internally focused and closed off to new ideas and newcomers are “going to struggle,” Deller said.
“Is this the kind of community that the common response is, ‘Well, you’re not from here, so you don’t understand?'” Deller said. “That kind of attitude can be the kiss of death.”