May 2013 will probably not go down as Mark Jeffries? favorite month as CEO of youth fashion retailer Abercrombie & Fitch. Since he is not running for political office, Jeffries likely didn?t expect he was about to confront a PR firestorm over an interview he gave several years ago. (The story is by Rob Tanner, assistant professor of marketing for the Wisconsin School of Business at the University of Wisconsin-Madison.)
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