Ad running in Wisconsin gives new name to weather events worsened by climate change: ‘unnatural disasters’

“The idea that we’re breaking heat records, having record floods — this is all consistent with what scientists have been projecting for decades. But the terminology is still what we used in the 1900s: ‘natural disasters,'” said Tracey Holloway, a professor in the University of Wisconsin-Madison’s Department of Atmospheric and Oceanic Sciences and a member of Science Moms. “We’re building terminology that captures the reality of what’s happening.”