Quoted: “He is one of those executives who wants to be remembered as being on the right side of history,” said Thomas O’Guinn, a marketing professor at the University of Wisconsin school of business. “Part of the quid pro quo is there will be none of this stupid gender bathroom stuff. They are going to demand that the city do everything it can to fight voter suppression. They are going to demand high attention paid to meaningful spending on the environment and more efficient greenhouse reductions.”