Leonard Polzin, dairy markets and policy outreach specialist for the University of Wisconsin-Madison’s Division of Extension, said whole milk has benefited from the diet craze around protein, driven in large part by health and fitness influencers online.
“The more protein, the better. Consumers are all about that,” he said. “The other portion is kind of a shift towards healthy fats too. So for example, cottage cheese is having a real moment right now.”