Americans love soda, fancy water and fake milk. Can the dairy industry keep up?

Quoted: “When I grew up, my mom poured a glass of milk at every meal and you were expected to drink it,” said Mark Stephenson, director of dairy policy analysis at UW-Madison. “My mother would say, ‘Drink your milk because it is good for you,’ and scientists said ‘It’s good for you’ and you believed them.”