Quoted: ?Women will be important given they are just over half the population,? adds Christina Ewig, Ph.D., an associate professor of Gender & Women?s Studies and Political Science at the University of Wisconsin-Madison. ?Women in Mexico have historically tended to support the PRI, but in recent elections some women have shifted to the PAN. Getting more women to shift to the PAN may be part of the strategy of nominating Vásquez Mota.?