Quoted: ?What most of us don?t realize is that all of us are what psychology in the mid-?90s started calling ?cognitive misers,?? said Dietram Scheufele, a professor of science communication at the University of Wisconsin ? Madison. That is, ?we all use as little information as possible to make any given decision,? relying on cognitive shortcuts or social cues or other not-particularly-intellectual factors to do so.
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