Quoted: “Consumer confidence is a big deal during the holidays, so Madison will probably do a little bit better than the national average,” said Jerry O’Brien, executive director of the Kohl’s Center for Retailing at UW-Madison. “It’s apparent that some people like shopping on Thanksgiving. We may have hit that balance, but the (stores) that are closing (on Thanksgiving) have had some good responses, too.”
Office of Strategic Communication