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Campaign ad utilizes artificial intelligence, prompting the question: What impact will AI have on the 2026 election?

“The models that we’re seeing right now are able to create content that is incredibly persuasive, and incredibly hard to detect as AI generated. It’s impossible to predict just how corrosive this will be to political discourse in this country,” said Annette Zimmerman, a professor at the University of Wisconsin, Madison. “It’s just not feasible for ordinary citizens to do a ton of extra research on which content is actually legitimate.