A: The first known scientific use of hurricane naming arose in the Pacific during World War II. It was an easy and effective way to distinguish one tropical cyclone from another on the weather maps, said Steve Ackerman, a UW-Madison professor of atmospheric and oceanic sciences and director of the Cooperative Institute for Meteorological Satellite Studies. The system was simple and alphabetical: The name of the first storm of the season would begin with A; the second, B; the third, C; and so on.