Quoted: Even before Heinz bought Kraft, the small-town ways of Oscar Mayer were changing, says Mike Judge, former head of consumer insights and strategy there and now Director of the Center for Brand and Product Management Center at the University of Wisconsin Business School. “It was always part of the fabric of the community,” with a homegrown leader at the helm, he says. That changed about three years ago when Kraft, which had owned Oscar Mayer since 1988, began to feel its own financial pressures and installed corporate executives from the head offices in Illinois.
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