Election Matters: McCain campaign’s ugly strategy for Wisconsin

….UW professor Ken Goldstein, director of the Wisconsin Advertising Project, the UW project that since 1998 has undertaken research initiatives to document how candidates, political parties and special interest groups communicate with voters, says:

“Analysis from the Wisconsin Advertising Project of Sen. John McCain’s advertising for the week of September 28 to October 4 shows, in fact, that all McCain campaign advertising did have significant negative content…”