About 100 journalists, former journalists, future journalists, academics and researchers gathered Friday on the UW-Madison campus to ask some hard questions about the news industry. The second annual conference was organized by the School of Journalism and Mass Communicationâ??s Center for Journalism Ethics at UW-Madison. The core values that were explored at the UW conference on journalism ethics – accuracy, fairness, timeliness, transparency – will still be at the heart of what journalists do, no matter how the technology evolves.