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Executive Q&A — Rob Loomis: Cleaning up electrical power

That’s where SoftSwitching Technologies comes in. The Middleton company, at 8155 Forsythia St., makes equipment that corrects the flow of electricity to prevent those power glitches, known as voltage sags or dirty power, from wreaking havoc with factory processes.

Founded in 1995 by former UW-Madison electrical and computer engineering professor Deepak Divan, SoftSwitching boasts a unique technology, whose original patents are held by the Wisconsin Alumni Research Foundation. SoftSwitching ‘s dynamic sag corrector, or DySC (pronounced “disk “), pulls extra power from the electric grid to fill in any gaps in the power flow.