Quoted: Don Stanley, a marketing professor at the University of Wisconsin’s life sciences communication department, says the fad is a testament to the fast-paced times.
“[It] allows people to make a mistake, and then the next week, everybody’s right back in it, at the same starting line,” Stanley said. “That obviously has been very appealing to people.”
Millions of people have logged on and signed up so far this season – at least one site expects to dole out $2 billion over the fall, according to Stanley.
“That’s astounding when you think about it,” he says. “It’s unbelievable the scale of revenue that’s involved in these one-week leagues.”