Quoted: “It’s just been a bad decision to associate your fantastic brand with something that was polarizing,” said Neeraj Arora, marketing professor at UW-Madison and executive director of the A.C. Nielsen Center for Marketing Research. “From a marketing standpoint, I think it’s fair to say that there was a misstep.”
Also: But Hart Posen, a UW-Madison professor of management and human resources and a Lands’ End observer, said by email that the Steinem episode suggests “a substantial gap in the top management team’s understanding of the current Lands’ End customer base.”