A new UW-Madison program to evaluate and promote sustainable business practices is helping Wisconsin companies earn recognition for going green, cutting waste and being socially responsible. ?There were many companies that were actively engaged on these sustainability issues, but they weren?t getting any credit for it,? School of Business professor Thomas Eggert said. ?They were doing things, but no one knew what they were doing.? That?s why the goal of Eggert?s Green Masters Program is as much to publicize the successes of company participants as it is to provide a viable framework for those actions.
Office of Strategic Communication