When patients near the end of life, many doctors say there?s nothing more they can do. But ?there is so much we can do for people at the end of life,? said Dr. Jim Cleary, UW Health?s director of palliative care. Doctors can provide pain relief, comfort care and guidance to families, Cleary said.?For a physician to say, ?There is nothing else I can do,? is really, I think, a neglect of their physician duties.? Cleary?s comments are from ?Consider the Conversation: A Documentary on a Taboo Subject.? The 2011 film by two Wisconsin men has sparked an initiative to expand advance care planning around the state.