“For many consumers, overspending happens when they feel time crunched or make snap decisions in response to discounts or limited offers,” said Amber M. Epp, an associate professor of marketing at the Wisconsin School of Business at the University of Wisconsin-Madison. “Consumers can save money in the traditional ways by making budgets and lists this time of year, but also by comparison shopping and seeking out discounts for items already on their lists rather than impulse buying when presented with sales.”
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