Quoted: ?It?s important to remember: What?s the cost of getting the wrong person in there?? says Russell Coff, professor of strategy at the University of Wisconsin Madison. ?In many cases it?s a creative endeavor, putting together product development teams, and there?s only so much you can handle in terms of a personality that doesn?t fit.? An internship is a good way to suss that out.
Office of Strategic Communication