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How UW-Madison’s WSUM became the best campus radio station in the country

On Feb. 21, the station took home one of the highest awards in college journalism: the Intercollegiate Broadcasting System named WSUM the best college station in the nation.

Kelsey Brannan, the director of student radio at WSUM — one of the station’s two full-time employees — said WSUM’s students provide listeners with authentic shows and music that aren’t replicated on other stations or streaming services.

“You’re hearing students bring in music that you’re not hearing anywhere else,” Brannan said. “They’re telling news stories from their perspective that you’re not getting from the national news or even local outlets — it’s a really unique perspective. You’re hearing sportscasters who are students who are calling the games that their peers are participating in. There’s something really special about that.”