In Health Care Ads, Drug Firms Change Their Tune (NPR All Things Considered)

Quoted: Ken Goldstein, who tracks political advertising at the University of Wisconsin, says in 2009, something very different is going on.”Thereâ??s certainly been massive amounts of television advertising this time around,” Goldstein says. “But I think the real story is the dogs that arenâ??t barking. So, the last time around, you had the Harry and Louise ads [on Clintonâ??s health plan], you had an enormous amount of expenditures from the pharmaceutical companies. This year the big story is the $100 million, $150 million ads that the pharmaceutical companies are not running.”