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It’s not easy going green

The earth?s population hit the 7 billion mark last week. Perhaps just as eye opening is the fact that the planet is adding more than 200,000 people to that total every 24 hours. That?s nearly another Madison each day.

“We need to start thinking proactively about energy use and other sustainability issues, or we?ll be forced to face the consequences of having to be reactive,” says Craig Benson, who this summer was named UW-Madison?s first director for sustainability research and education. “Resources are no longer plentiful, so it behooves us to think much more strategically about our energy resources.”