Quoted: Jerry O’Brien [executive director, The Kohl’s Center for Retailing Excellence], says this trend of “online and not in-line” has been revving its engine for a while now. Online shopping may not be beating regular old shopping in person, but it’s getting there.
“The growth has been consistent. The past four years it’s had dramatic growth, so there’s obvious a trend where we have more people every year, and this past weekend it looks like more than 20 percent of the people took advantage of it so it’s a growing trend,” explained O’Brien.