Quoted: The U.S. economic downturn even plays a role. With unemployment around 9 percent, men looking for a job have to make sure their look is as polished as their resume. “The better you look, the more you?re going to earn,” said Deborah Mitchell, executive director for the Center for Brand and Product Management at the University of Wisconsin School of Business. “Men are increasingly thinking ?Wow, I need to look good or look young.?”