Merger with Pamida to let Shopko expand to smaller towns

Jerry O?Brien, executive director of the Kohl?s Center for Retailing Excellence at UW-Madison, believes the move to focus on smaller communities could be a boon for the Shopko brand and its customers.”To find new places right now with the growth that Target and Walmart have had is very challenging,” O?Brien said. “I think it?s really good for these towns. Some of these more outlying towns are not very well served. This will be fun to watch.”