Noted: “By that measure, the most popular movies have already won a very big award in the form of lots of cash,” Jonathan Gray, a professor of media and cultural studies at the University of Wisconsin-Madison, wrote in an email. “While it may seem elitist and snobbish for other award ceremonies to ?ignore? popularity, I often find myself wondering why something that got half a billion dollars at the box office needs a little faux-gold statuette for validation.”