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New Oscar Mayer iPhone alarm lets you wake to sound, smell of sizzling bacon

Quoted: “From a marketing standpoint it?s a really interesting way for Oscar Mayer to get themselves to the forefront (of the market) in particular with younger people,” Don Stanley, faculty associate in the college of Agricultural and Life Sciences at the University of Wisconsin-Madison. He also is chief executive and founder of digital marketing firm 3Rhino Media.