One person, one algorithm, one vote: Campaigns are doing more with data, for better or worse

There is still a lot about the political campaign process the public should know, said Young Mie Kim, the UW researcher. She is still poring through ads she collected during the general election to try to understand how voters are targeted. Her findings are due in the spring. Kim is examining ads received by more than 10,000 voters nationwide during the general election. She collected ads six weeks before Election Day from volunteers who agreed to download an internet browser extension that tracked the political ads they received. The browser extension worked like an ad blocker, but instead of blocking ads, it captured them and sent them to Kim.