Literacy is a life lesson beginning at the first cry or coo, and basically never ending so to get people psyched up for something that can seem daunting, it’s best to get them hooked young.
Reading aloud to infants, toddlers, preschoolers and then schoolchildren and beyond might be the best bait, says Dawnene D. Hassett, assistant professor at the University of Wisconsin-Madison in the department of curriculum and instruction.