UW-Madison researchers argue undisclosed organizations targeted users based on race and location to discourage them from voting.
Young Mie Kim is a coauthor of the report and a media professor at UW-Madison. Kim was one of the first independent researchers to discover Russian interference in the 2016 election.
“It was just difficult just to surgically target these people, until now,” Kim said. “But with (today’s) data-driven, micro-targeted, algorithm-based information environment, it’s much more effective.”