The iPhone continues to be an unambiguous smash hit product, especially in North America. But Android-powered smartphones, notably those from Samsung, have become a vibrant and dangerous competitor. While the phones are ultimately similar on many dimensions, screen size has become an ever-increasing differentiator. While the screen size of Android phones seem to grow on an almost daily basis, the iPhone has increased in size only once during its life, and remains considerably smaller (and especially narrower, likely to facilitate one -handed use) than its plethora of Android rivals.
Office of Strategic Communication