Noted: “There has always been corporate sponsorship,” said Tom O’Guinn, a marketing professor at UW-Madison. “You see them on Little League uniforms and business names on the boards at hockey rinks. It’s only gotten people’s attention lately, but it is controversial. On the one hand, if you need the money, what’s wrong with a little advertising? But on the other hand, it begs the question, is nothing sacred? Do we have to sell everything?
Office of Strategic Communication