Science Says You Should Treat Yo’ Self

Quoted: This, FYI, is called “companionizing”. Ie, that yoga mat is a “companionized gift”. “The fact that a gift is shared with the giver makes it a better gift in the eyes of the receiver,” says study co-author Evan Polman, assistant professor of marketing at the University of Wisconsin-Madison’s Wisconsin School of Business. “They like a companionized gift more, and they even feel closer to the giver.”