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Smartphone technology opens up mobile marketing (Vernon County Broadcaster)

Quoted: Dr. Dietram A. Scheufele said QR Codes are a step toward in an overall movement that could eventually see mobile devices such as smartphones become a part of all aspects of consumerism.Scheufele, an expert on public opinion, emerging technologies, new media and politics, is the director of graduate studies, life sciences and communication at the University of Wisconsin-Madison.