It?s easy to claim some Norwegian pride this weekend when up to 30,000 people flood Stoughton streets to sample lutefisk and admire rosemaling during the annual Syttende Mai celebration. But maintaining that heritage the other 51 weeks of the year has been difficult as fewer people in this city south of Madison identify with Norwegian ancestry and local Norwegian groups face declining and aging membership.
….Part of the challenge could be that young people with European ancestry are less likely than their parents or grandparents to immediately associate with their ethnicity – a trend Jim Leary, who teaches folklore and Scandinavian studies at UW-Madison, has noticed in his classroom over the last decade.