Quoted: “The primary effect is supply and demand,” says Jerry O’Brien, executive director of the Kohl’s Center for Retailing Excellence at the University of Wisconsin-Madison. “Certainly there’s a plan to have a lot of roses available. However, they also know the demand is very high, so the market can absorb some additional price, which helps the growers get through those times of the year when there isn’t such a high demand.”
Office of Strategic Communication