One of the liveliest events at the Early Stage Symposium in Madison is traditionally the Elevator Pitch Olympics. It?s a chance for entrepreneurs to talk up their young companies to a panel of seasoned investors, squeezing the high points into a 90-second presentation, the time of a theoretical elevator ride. Novo was founded in August by brothers Scott and Matt Johanek, of Shawano. Scott lives in Madison and teaches prototype design at the UW-Madison; Matt lives in the San Francisco area. Novo features customized luggage and other bags.
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