The Limits of Fact-Checking Facebook

Quoted: Besides, swimming against the tide is nothing new for fact-checkers, says Lucas Graves, a professor at the University of Wisconsin who published Deciding What’s True: The Rise of Political Fact-Checking in American Journalism in September. “A fact-check never yields the immediate and decisive impact that we might hope for in an ideal world,” Graves says. “We always imagine that you can expose a claim as being false, and people will stop believing it and politicians will stop repeating it, but it doesn’t work that way.”