The Pink Tax: Why Women’s Products Often Cost More

Quoted: “Yes, sometimes women do need smaller versions of things, and for jeans and other clothing, we want different cuts and different fashions,” says Christine Whelan, director of MORE: Money, Relationships and Equality at the University of Wisconsin–Madison. “But the idea that that equates to somewhere between a 30 to 50 percent price hike is simply playing on the socialized culture that says women need to look a certain way.”