Partisan media and shoddy reporting have a long history in the U.S., but one parallel stands out: the era of the so-called yellow press, which got its name from a cartoon strip published in papers featuring a child in a yellow shirt.
“It was a moment before professional news values had really set in, before there were professional codes of ethics,” says Lucas Graves, distinguished researcher at Universidad Carlos III de Madrid and a professor in the School of Journalism and Mass Communication at the University of Wisconsin–Madison. The biggest newspapers, like the New York World and New York Journal, would run serious, reported news stories. But they “would also run stories to try to generate outrage and almost invent scandals in order to sell more newspapers,” Graves says.