Quoted: Schultz says that being a cranberry farmer and establishing a productive marsh is not for everyone, a sentiment reflected by Amaya Atucha, a fruit crop specialist in the Horticulture Department at the University of Wisconsin-Madison who studies cranberry vine physiology and how the plants cope with environmental stresses.
“I’ve never heard of anyone ever calling me because they want to start a cranberry marsh,” said Atucha, pointing out that, like Schultz, most growers today come from multi-generational farms and that establishing a new marsh is very expensive.