Quoted: This rejection of some scientific facts doesn’t surprise Dominique Brossard, PhD, Chair of the Department of Life Sciences Communication at the University of Wisconsin-Madison. A leading expert in the field of science communications, Dr. Brossard’s research focuses on the intersection of science, media, and policy. With evidence-based findings as her guide, Dr. Brossard knows that effective communication requires more than telling others that your expertise trumps their opinion. “We know that informing people of scientific facts doesn’t automatically change their mind about topics related to health, science, and technology,” she explained. “People rely on underlying psychological mechanisms that may not take facts into account. Because of that, just providing scientific information to the public is not effective enough to sway opinion about complex science issues.”
Office of Strategic Communication