Some of the fruits have long been given as gifts, especially in Japan and Korea. That trend is catching on in the United States, as is the taste for flawless berries and melons that travelers may have tried overseas, produce experts said. And as the luxury goods industry has grown, so too has the interest in luxury fruit, said Soyeon Shim, a scholar of consumer and financial behavior at the University of Wisconsin-Madison. “The market has become much more global,” she said. Ms. Shim added, “you can buy anything you want.”
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