They offered to pay people to go to the gym. Guess what happened?

Quoted: “The hope would have been that by targeting this, you could especially capture some of the people who early on fall off and get them to keep going for longer,” said Justin Sydnor, one of the report’s authors and a risk-management and insurance professor at the University of Wisconsin at Madison. “These incentive programs did increase slightly how often people went, but only by about one visit, and then it really has no lasting impact.”