Quoted: Heather Kirkorian, an assistant professor of human development and family studies a researcher at the University of Wisconsin-Madison who has published studies on background television?s impact on both parent-child interaction and children?s play patterns, says “until now we could only guess at the extent of the impact in children?s day-to-day lives.” The new study “documents just how great the real-world impact may be, particularly for very young children.”
Office of Strategic Communication